Among Becker’s Healthcare’s 36 virtual events in 2021 were several custom-branded summits with partners such as HC1, Amazon Web Services and LeanTaaS. While Becker's virtual events would follow their own visual styles, the user experiences for the custom events needed to be designed in partnership with the sponsoring brand using their brand guidelines. 

During the early stages of planning out the event, LeanTaaS was going through a full brand revamp that involved changes to their visual identity and graphic styles. With their new brand guidelines in hand, I was entrusted to design a web experience that showcased their new look. Working in collaboration with their graphic design team to settle on a final wireframe design, I created an interactive preview of the event page, worked through several rounds of edits and revisions to the site navigation and agenda, and finalized the overall experience. Registrations and attendance for the virtual summit exceeded expectations and resulted in LeanTaaS signing on to do more custom events in 2022.