As one of the longest running annual events hosted by Becker’s Healthcare, the Annual Meeting brings in attendees from top hospitals spanning all across the country. The 70+ page conference guide synthesizes all the relevant information from said event into one easily-traversed document comprising 375 speakers, 278 exhibitors and sponsors, and 152 sessions spread out over four days. Additionally, pages needed to be set aside for hotel and exhibit hall maps, over 30 paid advertisements, and a plethora of miscellaneous information to aid our attendees in making the most of their experience at the event. Content and edits for the guide were organized into supporting documents under my supervision, with layout and design work all left up to my discretion.

I managed this print beast as well as five other weekly updated conference guides for other events throughout the year. Over the course of eight months, the conference guide underwent repeated updates and changes, eventually evolving into the final product only a few weeks out from the event. When that deadline came around, success was marked by getting the guides printed and in the hands of our 2,600 in-person attendees, and additional 7,700 virtual attendees online.